Upholding the class with Volkswagen Crafter
Volkswagen's name brings out a lot of different emotions and images. The public persona of Volkswagen is such that it is associated with grandeur and class.
Not many people imagine a vehicle like Volkswagen Crafter when they think of VW. Hence, it was a great challenge to maintain that image even with the car like this. Kudos to the advertisers, this video truly shows why Volkswagen vehicles - whether sleek cars or commercial vans - exude class.
The video starts with a group of people building a spectacular structure out of crates. Then the workers come in the vehicle and dismantle it carefully, load it and drive away. Read between the lines.